What is a Sequence?
A sequence is a series of actions designed to guide leads through a predetermined process, with each action (such as sending a connection request, visiting a profile, or sending an email) following specific timing and conditions.
The Dripify campaign is a combination of structured automation workflow with leads, conditions, and settings.
You can mix different types of actions and conditions to create a sequence workflow.
Additionally, there is a "Delay" step, which pauses a lead in the sequence for a set number of hours or days before the lead moves on to the next action.
💡 If a prospect responds to any of your messages, notes, or InMails, they will be automatically paused in the campaign and will no longer receive any further communication from that sequence. Their status will be updated to "Replied/Paused," allowing you to filter and track these prospects easily within the campaign, learn more here.
⚠️ Please note: if a lead accepts your invite, but doesn't send any message or response to your invite note, they won't be paused in the sequence.
How to choose an ideal sequence?
To select a sequence, please follow the steps below:
Go to the Campaign tab and click on the 'New campaign' button;
Add your audience to the campaign;
In the 'Sequence' tab you'll see four pre-built options:
Lead Generation sequence - ideal for lead generation, finding clients for your business, or finding leads for recruitment purposes.
Endorse my skills - this template is good for when you want to get more endorsements or your skills and this can be achieved by endorsing the skills of your 1st-level connections.
Extra profile views - this template is good for warming up the leads before taking proactive actions and gathering some extra views by viewing the profiles of the leads.
Custom Campaign - gives you an option of creating your own campaign from scratch and combining all of the desired actions and conditions to make sure that the sequence will meet your needs and wants 100%.
Can I edit the Pre-built Sequences?
Absolutely! Before launching the campaign, you can take any pre-built sequence and edit it however you want - change delays between actions, add conditions or actions, make it shorter, or longer, and basically do all of the actions as if you were creating a campaign from scratch. You can later save this edited sequence as the template so you won't need to repeat this process all of the time.
⚠️ Please note that once the campaign is launched, it is not possible to edit your sequence and steps, so make sure that you are satisfied with the sequence that you have before launching the campaign. Learn more here.
Customize Your Sequences for Different Goals
When creating a sequence, the actions you choose should align with your specific goal. Whether you're running a campaign focused on sales opportunities, marketing, or simply growing your connections, your approach will vary.
Sales Campaign: If your goal is to generate sales opportunities, we recommend using a personalized connection note. This approach increases your chances of engaging prospects and pitching your product right at the first point of contact.
Connection Growth Campaign: For campaigns aimed at increasing the number of connections, you may not need a personalized note. Instead, focus on other actions such as likes, profile views, and following prospects before sending the connection invite. This helps you build visibility before reaching out directly.
Marketing Campaign: In the case of a marketing campaign, it's effective to use follow-up messages with links immediately after your connection request is accepted. This approach ensures that your leads are directed to relevant content right after connecting.
Audience Targeting is Key to Campaign Success
While Dripify offers powerful tools to automate your outreach, the success of your campaigns also heavily depends on the quality of the target audience you're reaching out to. Be sure to effectively filter and select your target audience before interacting with them. Proper targeting is essential for achieving higher engagement rates and better results.
You can use advanced filters from LinkedIn Sales Navigator to target your audience. Learn more about these filters here.
Managing Leads Across Multiple Branches
Another key feature of Dripify is the ability to create multiple branches within a sequence, allowing you to direct leads down different paths based on their actions and responses. This flexibility enables you to customize the journey for each lead, improving your chances of success.
A lead in a sequence can be moved across different branches depending on their actions (e.g., whether they accepted your connection request, viewed a message, or have an open profile). This allows for a more personalized and responsive experience.
⚠️ Please note: Once a lead completes a sequence, no further actions will be taken. For instance, if a lead reaches the end of the sequence and then accepts your invitation, they won’t be moved to the 'accepted' branch and won't receive any follow-up actions.
What if I want to create a campaign from scratch, but I am unsure of actions?
No worries, we are here to help you! Below are some recommendations for you to look after when creating a sequence:
if you are adding your 1st-level connections, make sure to not have the 'Send invite' action in your sequence;
in case you have a mix of 1st-level connections leads as well as others, you can start your sequence with the 'if connected' condition:
note that actions like 'Message' or 'Endorse skills' can be performed with 1st-level connections only, so make sure to either connect with leads earlier in the sequence or add only your list of connections;
we recommend not having more than 3 of the same actions in the sequence (for example likes or profile views) in order to make it more effective. Having more of the same actions can cause bottlenecks, which will slow down your campaign. Learn more about bottlenecks here.
we won't recommend setting delays too long since it might slow down your sequence and not represent results accurately.
In case of any other questions regarding the sequence and actions in it, don't hesitate to reach out to our customer support team, and they'll gladly assist you 🙌